Made in Philly

1. Describe the project a STAKE Grant would help you accomplish (100 words):
Imagine a series of bus shelters, rail/subway platforms, vacant retail storefronts and broadsides displaying large-scale images of unique visual art with the tagline Made in Philly. Looking closer, you find the words, “Created 100 feet from here.” Made in Philly is as a hyper-local visual art initiative which connects 50 artworks to the neighborhoods where they were created. This award winning Knight Arts Challenge entry calls attention to the exceptional quality and quantity of visual art produced in Philadelphia neighborhoods, as it integrates media placements, a carefully-orchestrated promotional campaign, engaging public events, and the 2013 Philadelphia Open Studio Tours.

2. How will you use the grant toward the realization of your project? $800 is your imaginary budget (50 words):
Made in Philly is a two-year project funded through a matching grant by the Knight Foundation. We are seeking funds to help complete the match.

3. A little about yourself and what led you to your current creative goals. This may include a previous project of yours, ways it both succeeded and failed (this can be entirely unrelated to your proposal) (100 words):
The Philadelphia Open Studio Tours (POST) is the largest tour of artist’s studios and creative workspaces in the region, and one of the premier open studio tour events in the country. POST includes a coordinated, diverse, high-quality series of events held in partnerships with community organizations and professionals across the region. Programming (including self-guided tours of artist’s studios, trolley tours, hands-on workshops, gallery exhibitions, demonstrations, artist’s talks, receptions, and neighborhood parties) provides an opportunity for the public to engage with Philadelphia’s vibrant arts community from a new perspective and based on their own specific interests.

4. Why is this project important? How will it benefit the community? (100 words)
This project is an innovative intersection of public art, street art, and fine art. It educates the public about artists’ work, demystifies studio practice, and parallels the economic vitality of contemporary creative production to the city’s industrial history. Made in Philly will inspire neighborhood residents to visit artists in their studios as part of POST 2013. The nature of the project brings high quality art to all audiences – including those not able or inclined to view art in traditional spaces.